Key Success Factors in Internet Advertising

Bachelor thesis English OPEN
Papadopoulos, Symeon;
(2009)
  • Publisher: Blekinge Tekniska Högskola, Sektionen för management
  • Subject: online advertising | online user activity | user cognitive mode | advertising effectiveness | brand recall | priming study | social context

Internet advertising (also known as online advertising) is the delivery of advertising messages and marketing communications through the Web. It has presented sustainable revenue growth since its inception in the mid-1990s. Internet advertising takes a multitude of form... View more
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