Impact of Customer Relationship Management on Product Innovation Process

Bachelor thesis English OPEN
Li, Yelin; Thi, Thu Sang Nguyen;
  • Publisher: Blekinge Tekniska Högskola, Sektionen för management
  • Subject: customer relationship management (CRM) | product innovation

In marketing, the common view is that customer relationships enhance innovativeness. Regularly it involves doing something new or different in response to market conditions. However, previous studies have not addressed how customer relationship management (CRM) plays it... View more
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