publication . Bachelor thesis . 2010

Stock Investors’ Confidence on Low-Cost and Traditional Airlines in Asia During Financial Crisis 2007-2009 : Evidence from Air Asia and Singapore Airlines

Goh, Chin Fei; Tay, Karen;
Open Access English
  • Published: 01 Jan 2010
  • Publisher: Blekinge Tekniska Högskola, Sektionen för management
  • Country: Sweden
Abstract
The birth of low-cost carriers (LCC) in recent years, have added a new dimension to the aviation business, especially in Asia. There have been several success stories of these LCCs, compared with conventional full-serviced carriers. Two renowned airlines in Asia, Air Asia and Singapore Airlines have been chosen as our sample companies for the purpose of this research paper. Air Asia will represent the LCC segment, while Singapore Airlines is the proxy for traditional carriers. These two classes of airlines have different business models, which prompt us to find out how each has performed in the recent financial meltdown in 2007/08. In this paper, we will use fin...
Subjects
free text keywords: Air Asia, Singapore Airlines, Stock, Confidence, Investors, Crisis, Asia, Asian Airlines, Business Administration, Företagsekonomi, Social Sciences Interdisciplinary, Tvärvetenskapliga studier inom samhällsvetenskap
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