publication . Bachelor thesis . 2005

Trends in Internet Marketing

Panchanathan, Nitin;
Open Access English
  • Published: 01 Jan 2005
  • Publisher: Blekinge Tekniska Högskola, Sektionen för management
  • Country: Sweden
Abstract
Internet marketing involves the usage of the Internet to market and sell goods or services. In this thesis we wished to seek answers for the following questions with the help of web, email surveys taking into consideration consumer perspective, company perspective and 3rd party internet marketing agency perspective. Our survey sample was based on a small set of companies, consumers and internet marketing agencies. The survey results helped us in predicting the trends in internet marketing. We were able to obtain responses to surveys only from consumers and companies and not from 3rd party agencies as none of them responded to the surveys. The questions and answe...
Subjects
free text keywords: internet marketing, marketing trends, future of internet marketing, affiliate marketing, search engine marketing, viral marketing, reasons to pursue internet marketing, internet survey
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