Application of Blue Ocean Strategy to Chinese 3G Mobile Telecom Industry
Yang, Jin Wei
- Publisher: Blekinge Tekniska Högskola, Sektionen för management
Porter’s five competition forces theory | Blue Ocean strategy | IPA
The purpose of this study was to apply “Blue Ocean” strategy to Chinese 3G mobile telecom industry. Chinese 3G mobile telecom industry is a rapidly growing multiple industry which served a lot of services to customers. The thesis tries to find whether all services are i...