Application of Blue Ocean Strategy to Chinese 3G Mobile Telecom Industry

Bachelor thesis English OPEN
Wang, Zang ; Yang, Jin Wei (2010)
  • Publisher: Blekinge Tekniska Högskola, Sektionen för management
  • Subject: Porter’s five competition forces theory | Blue Ocean strategy | IPA

The purpose of this study was to apply “Blue Ocean” strategy to Chinese 3G mobile telecom industry. Chinese 3G mobile telecom industry is a rapidly growing multiple industry which served a lot of services to customers. The thesis tries to find whether all services are i... View more
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