publication . Bachelor thesis . 2009

HOW TO MAKE ANALYSIS WORK IN BUSINESS INTELLIGENCE SOFTWARE

Axner, Dr Lilit;
Open Access English
  • Published: 01 Jan 2009
  • Publisher: Blekinge Tekniska Högskola, Sektionen för management
  • Country: Sweden
Abstract
Competitive Intelligence (CI) has been defined by many authors. These definitions do have certain differences but all of them have a main common feature: They put the accent on the analysis. The most precise definition is given by the Society for Competitive Intelligence Professionals (SCIP): “A systematic and ethical program for gathering, analyzing, and managing external information that can affect your company’s plans, decisions, and operations”. Business Intelligence (BI) is much broader concept than CI. It has rather technical meaning while CI is more about managerial perspective of intelligence. BI includes activities such as data mining, market analysis, ...
Subjects
free text keywords: Business Intelligence (BI), analysis tool, Competitive Intelligence (CI)
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