publication . Bachelor thesis . 2013

Antecedents of loyalty in an online retailing business

Hashemi, Roshanak;
Open Access English
  • Published: 01 Jan 2013
  • Publisher: Blekinge Tekniska Högskola, Sektionen för management
  • Country: Sweden
Retailing industry is challenged by empowered customers, scattered markets and intensified competition. Online retailing has a unique opportunity to take a leading role in the global marketplace by providing location free, customer controlled, and information rich retail service. Customer experience with an online retailer includes multiple factors. It is crucial to determine what website functions and features should be emphasized to create a satisfactory experience. Understanding an effective functional feature of website and their combinations can result in superior customer experience, which in turns influences customer loyalty. Accordingly, having loyal cus...
free text keywords: Customer loyalty, experimental experience, Online retailing business and online customers.
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