Perspectives on the Elements of Packaging Design : A Qualitative Study on the Communication of Packaging

Bachelor thesis English OPEN
Alervall, Viktoria; Saied, Juan Sdiq;
(2013)
  • Publisher: Blekinge Tekniska Högskola, Sektionen för management
  • Subject: Packaging | packaging design | Designers | Marketers | Marketing information | Communication | Visual elements

Background: In today’s markets almost all products we buy come packaged. We use packaging to protect, contain and identify products. Furthermore if this is executed in a skillful way consumers often choose products based on packaging. The work of a designer and marketer... View more
Share - Bookmark