publication . Bachelor thesis . 2013

Perspectives on the Elements of Packaging Design : A Qualitative Study on the Communication of Packaging

Alervall, Viktoria; Saied, Juan Sdiq;
Open Access English
  • Published: 01 Jan 2013
  • Publisher: Blekinge Tekniska Högskola, Sektionen för management
  • Country: Sweden
Background: In today’s markets almost all products we buy come packaged. We use packaging to protect, contain and identify products. Furthermore if this is executed in a skillful way consumers often choose products based on packaging. The work of a designer and marketer is therefore extremely valuable when it comes to the design of a package. Problem: How are packages used to communicate marketing information? Purpose: The focus of this thesis is to identify differences and similarities of a packaging's visual elements from the perspectives of designers and marketers. Method: Interviews with designers and marketers. The theoretical knowledge has served as t...
free text keywords: Packaging, packaging design, Designers, Marketers, Marketing information, Communication, Visual elements
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