publication . Bachelor thesis . 2006

The Use of Promotional Activities in the Tourism Industry : The Case of Bangladesh

Jakir, Hossain Md.;
Open Access English
  • Published: 01 Jan 2006
  • Publisher: Blekinge Tekniska Högskola, Sektionen för management
  • Country: Sweden
Abstract This thesis is an attempt to investigate how the use of promotional activities can help to develop the tourism industry by giving a special concentration to the case of Bangladesh. The investigation was conducted from both a theoretical and an empirical point of view. The contribution of the same industry to the world economy is considerable. Many countries are now dependent on this sector for foreign currency earnings. Every destination country is trying to achieve more gain by developing this industry. The expansion of the tourism through out the world has increased competition among the tourist destinations, trying to attract more tourists by adoptin...
free text keywords: Promotion, Promotion Tools, Tourism Industry, Bangladesh Tourism, Tourism Development, Tourism Products/Services
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