STIGA’s Integrated Multiple Selling Channels in China’s Table Tennis Market

Bachelor thesis English OPEN
LI, HUA; HUANG, LERONG;
(2007)
  • Publisher: Blekinge Tekniska Högskola, Sektionen för management
  • Subject: Multi-channel retailing | Multi-channel Strategy | E-tailing | Selling Channel | Customer Characteristics | Personalized Service | China’s Table Tennis Market

Rapid technological advancements and fast developing economy have completely changed Chinese people’s lifestyle. Based on internet technology, a new revolution is also renewing the conception in the business world today. When e-tailing and sports consumption have become... View more
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