publication . Report . 2004 . Embargo end date: 03 Feb 2010

Der Fall Wal-Mart

Senge, Konstanze;
Open Access German
  • Published: 01 Jul 2004
  • Publisher: Technische Universität Dortmund
  • Country: Germany
Abstract
This text aks for the reasons why Wal-Mart had to undo ist expansion-strategy in Germany. Three possible pillars of failure are differentiated. The argument suggests that Wal-Mart did not take seriously economic, political, and cultural German particularities. A new-institutionalist model for explanation is put forward, specifically the concepts legitimacy and isomorphism prove useful for an understanding of Wal-Mart s situation in Germany.
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Subjects
free text keywords: 300, 330, info:eu-repo/classification/ddc/300, info:eu-repo/classification/ddc/330
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