publication . Bachelor thesis . 2018

Amazon`s strategic analysis approaching the Spanish market

Rúa de la Plaza, José;
Open Access English
  • Published: 01 Feb 2018
  • Country: Spain
Abstract has not stopped growing since its foundation in 1994, and has become the leading company in the world of e-commerce. Amazon emerged from a great idea of its founder Jeff Bezos, who has managed to turn an online books store into a company that is constantly thinking about its customers and trying to innovate, either improving existing products and services, developing new ones or entering new markets. Amazon takes advantage of economies of scale that derive from its excellent distribution and logistics systems. Technological innovation is the basis for Amazon´s expansion, this is due in a large part to its investment in R&D that allows technological in...
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Bachelor thesis . 2018
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