An empirical study of the recreationalexpressive and referential roles of the cell phone among young students and their potential applications to advertising

Article Spanish OPEN
García Guardia, M. Luisa; Llorente Barroso, Carmen;
(2016)
  • Publisher: Fundación IS+D para la Investigación Social Avanzada
  • Subject: Tecnología de la información | Sistemas de información | Internet

The cell phone has become a means of finding persuasive content, making friends and accessing information. For this reason it is of great interest in analyzing is use by young people during their formative years. Regarding this point, the objectives of the research are:... View more
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