This paper examines how open source software is being incorporated into the business models of companies in the software industry. The goal is to answer the question of whether the open source model can help sustain economic growth. While some companies are able to maintain a "pure" open source approach with their business model, the reality is that most companies are relying on proprietary add-on value in order to generate revenue because open source itself is simply not big business. Ultimately however, the use of open source software is expanding, therefore suggesting that it provides benefits that can help sustain economic growth.