eMarketing for Libraries

Part of book or chapter of book English OPEN
Fernández-Marcial, Viviana;
  • Subject: FB. Marketing.

These days advertorials, microsites, social networks, blogging and viral videos are just some manifestations of promoting libraries. E-marketing brings opportunities for libraries to connect whith their target groups. Different publications show how library users are es... View more
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    E-LIS via E-LIS (Part of book or chapter of book, 2013)
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