eMarketing for Libraries

Part of book or chapter of book English OPEN
Fernández-Marcial, Viviana (2013)
  • Subject: FB. Marketing.

These days advertorials, microsites, social networks, blogging and viral videos are just some manifestations of promoting libraries. E-marketing brings opportunities for libraries to connect whith their target groups. Different publications show how library users are esenciatially digital citizens and with e-marketing it is possible to connect with the users in their own natural habitat. It is also allows spreading a message with a lower cost than other strategies.
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