Plan de comunicación y marketing de la Biblioteca de la Universidad de Alcalá

Conference object English OPEN
Gallo-Rolanía, Carmen T.; Domínguez-Aroca, María-Isabel; Labat-Villalba, Ana-Patricia; Pedrosa-López, María-Dolores; Ramos-Merino, Juan-Luis;
(2008)
  • Publisher: SEDIC
  • Subject: FB. Marketing.

The design and development of a communications and marketing plan as a high-quality management tool presents as its first objective an ongoing process of improvement of the services that the University of Alcalá Library renders to its users and the promotion of its imag... View more
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