publication . 0044 . 2011

Communication Apprehension Among Business and Accounting Students

Shanahan, Daniel;
Open Access English
  • Published: 01 Mar 2011
In light of the importance of effective communication in today‟s global, dynamic business world, accounting and business education programmes place considerable emphasis on the development of communication competencies among students. However, not all students appear to benefit as desired from communication skills development. Prior research has identified communication apprehension, or fear of communicating, as a major factor which inhibits an individual‟s willingness to communicate and his/her capability to develop effective communication skills. The purpose of this study is to explore communication apprehension, oral and written, among accounting and busin...
free text keywords: Education, Communication
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