Exposure of Children and Adolescents to Alcohol Marketing on Social Media Websites

Article English OPEN
Winpenny, Eleanor M.; Marteau, Theresa M.; Nolte, Ellen;
(2013)
  • Publisher: Oxford University Press
  • Journal: Alcohol and Alcoholism (Oxford, Oxfordshire),volume 49,issue 2,pages154-159 (issn: 0735-0414, eissn: 1464-3502)
  • Related identifiers: doi: 10.17863/CAM.22909, doi: 10.1093/alcalc/agt174, pmc: PMC3932831
  • Subject: Special Issue: Alcohol-Related Brain Damage in Adolescence | Marketing | United Kingdom | Adolescent | Young Adult | Female | Humans | Social Media | Alcohol Drinking | Male | Child

AIMS: In 2011, online marketing became the largest marketing channel in the UK, overtaking television for the first time. This study aimed to describe the exposure of children and young adults to alcohol marketing on social media websites in the UK. METHODS: We used com... View more
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