publication . Other literature type . Article . 2013 . Embargo end date: 09 May 2018

Exposure of children and adolescents to alcohol marketing on social media websites.

Winpenny, Eleanor; Marteau, Theresa; Nolte, Ellen;
  • Published: 28 Nov 2013
  • Publisher: Apollo - University of Cambridge Repository
  • Country: United Kingdom
Abstract
Aims: In 2011, online marketing became the largest marketing channel in the UK, overtaking television for the first time. This study aimed to describe the exposure of children and young adults to alcohol marketing on social media websites in the UK. Methods: We used commercially available data on the three most used social media websites among young people in the UK, from December 2010 to May 2011. We analysed by age (6-14 years; 15-24 years) and gender the reach (proportion of internet users who used the site in each month) and impressions (number of individual pages viewed on the site in each month) for Facebook, YouTube and Twitter. We further analysed case s...
Subjects
free text keywords: Humans, Alcohol Drinking, Marketing, Adolescent, Child, Female, Male, Young Adult, Social Media, United Kingdom, Special Issue: Alcohol-Related Brain Damage in Adolescence, General Medicine, Human factors and ergonomics, Online advertising, business.industry, business, Marketing channel, Suicide prevention, Adolescent health, Injury prevention, The Internet, Medicine
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publication . Other literature type . Article . 2013 . Embargo end date: 09 May 2018

Exposure of children and adolescents to alcohol marketing on social media websites.

Winpenny, Eleanor; Marteau, Theresa; Nolte, Ellen;