Fear, threat and efficacy in threat appeals: message involvement as a key mediator to message acceptance

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Cauberghe, Verolien; De Pelsmacker, Patrick; JANSSENS, Wim; Dens, Nathalie;

In a sample of 170 youngsters, the effect of two versions of a public service announcement (PSA) threat appeal against speeding, placed in four different contexts. on evoked fear, perceived threat (severity and probability of occurrence), perceived response ... View more
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