publication . Article . Part of book or chapter of book . 2009

Fear, threat and efficacy in threat appeals: Message involvement as a key mediator to message acceptance

Cauberghe, Verolien; De Pelsmacker, Patrick; JANSSENS, Wim; Dens, Nathalie;
Closed Access English
  • Published: 01 Jan 2009 Journal: Accident analysis and prevention (issn: 0001-4575, Copyright policy)
  • Country: Belgium
Abstract
In a sample of 170 youngsters, the effect of two versions of a public service announcement (PSA) threat appeal against speeding, placed in four different contexts. on evoked fear, perceived threat (severity and probability of occurrence), perceived response efficacy and self-efficacy, message involvement and anti-speeding attitude and anti-speeding intention is investigated. Evoked fear and perceived threat and efficacy independently influence message involvement. Message involvement is a full mediator between evoked fear, perceived threat and efficacy perception on the one hand, and attitudes towards the message and behavioral intention to accept the message on...
Subjects
free text keywords: Economics, Public Health, Environmental and Occupational Health, Law, Safety, Risk, Reliability and Quality, Human Factors and Ergonomics, General Medicine, Public service, Occupational safety and health, Social psychology, Appeal, Arousal, Perception, media_common.quotation_subject, media_common, Suicide prevention, Injury prevention, Psychology, Threat appeals; Evoked fear; Perceived threat; Perceived efficacy; Message involvement; Speeding
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publication . Article . Part of book or chapter of book . 2009

Fear, threat and efficacy in threat appeals: Message involvement as a key mediator to message acceptance

Cauberghe, Verolien; De Pelsmacker, Patrick; JANSSENS, Wim; Dens, Nathalie;