To Participate or Not Participate. Exploring the Perceived Value of Co-production

Conference object English OPEN
Merken, Anne; Streukens, Sandra; Leroi-Werelds, Sara;
(2013)

Self check-outs, self-scanning, online ticket buying, designing your own shoes and dresses. Since co-production is seen as a source of competitive advantage, firms are more and more trying to involve the customer in their production process. But why are customers willin... View more
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