The Moderation of Cultural Difference on Consumer Relationship Management in Belgium, the United States, and China

Master thesis English OPEN
He, Xun;
(2017)
  • Publisher: UHasselt

Customer relationship management (CRM) is a strategic approach aiming to create and improve shareholder value by creating and managing suitable relationships with their corresponding customer segments. As national culture is one of the fundamental factors that distingui... View more
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