publication . Conference object . 2015

Nudging and residential energy use. Its potential for the EPC

Taranu, Victoria; Verbeeck, Griet;
Open Access English
  • Published: 01 Jan 2015
The implications of nudging in reducing residential energy demand and its potential for the EPC. Recently there is an increasing interest among policy makers, researchers and social marketing activists towards nudging. This approach takes into account the heuristic thinking of the individuals, who do not always act according to utility maximization principles. Current policies aiming the reduction of energy consumption include soft policies of libertarian paternalism such as nudges. Unlike mandatory one-size-fits-all regulations, nudges have the purpose to preserve the freedom of choice. Contrary to common misinterpretation th...
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