The effect of consciously and unconsciously perceived scent on desire for food products.

Conference object English OPEN
Douce, Lieve ; Heijens, Thomas ; Janssens, Wim (2012)
  • Publisher: EMAC

This study examines the different effect of consciously and unconsciously perceived scent on desire for food products. In most retailing studies, the scents that are used to influence consumer reactions are below awareness level, which is different from food cues stu... View more
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