Modeling Customer's Satisfaction Behavior through Uninorms

Conference object English OPEN
Depaire, Benoit; Vanhoof, Koen; Wets, Geert;
(2006)

During the last three decades, the focus of customer satisfaction research has shifted from what it was about the product or service that customers found satisfying to how and why customers became satisfied. This resulted into several models that try to explain the cust... View more
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