Tasting the Smell: scent Experts' and Laymen's Evaluation of Product (In)congruity

Conference object English OPEN
Adams, Carmen; Doucé, Lieve; Janssens, Wim; Vanrie, Jan; Petermans, Ann;

This research studies the effect of scent expertise on product and taste evaluations in the presence of an ambient scent (in)congruent with the products. In order to gain insight into this effect, we also examine the relationship of scent expertise with odour identifica... View more
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