Powered by OpenAIRE graph
Found an issue? Give us feedback
image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/ Orviumarrow_drop_down
image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/
Orvium
Article
Data sources: Orvium
addClaim

This Research product is the result of merged Research products in OpenAIRE.

You have already added 0 works in your ORCID record related to the merged Research product.

Carbon labeling food and personal traits: A virtual experiment

Authors: Hakan Lane;

Carbon labeling food and personal traits: A virtual experiment

Abstract

Purpose: The nutrition industry is characterized by a high impact on human-made climate change, accounting for as much as 25-30 % of all worldwide greenhouse gas emissions. Deploying eco-labeling to increase people's awareness about the pollution caused by their dietary choices is being introduced in various contexts to promote more sustainable consumption. Design: This experiment aimed to explore the effectiveness of different eco-labeling approaches and quantify the expected effect on consumer behavior. 144 participants was randomly assigned to four groups: a) no label, b) climate-friendly icon for low-emitting choices, c) the CO2 equivalent emissions per meal for all items, and d) a combination icon and numbers. Findings: This survey showed a 9 % reduction in average CO2 equivalent per meal with the certificate alone, 4 % with label and number, but no reduction in the group using only the CO emissions number. Female gender and green attitudes were associated with making a green dietary choice, and the graphical approach was more effective than providing the report as a pure number. Originality: Our results are unique in the sense of comparing impact of the type of labeling realm with an existing commercial label and matching to personal traits with causal modeling.

Powered by OpenAIRE graph
Found an issue? Give us feedback