How do researchers want to be recognized and rewarded for sharing and reusing data? Which metrics are of interest? This research-in-progress paper presents initial findings from a semi-structured interview study investigating data practices of researchers across disciplines who both reuse or do not reuse data. We report the initial findings of a thematic analysis of questions related to recognizing and rewarding ‘data work’ and examine the role of citations as mechanisms for reward. We conclude by discussing next steps in our ongoing analysis and outline future directions.