publication . Article . 2010

Socio-economic aspects of trust building for the electronic business platforms

Delina, Radoslav; Dráb, Radovan;
Open Access Slovak
  • Published: 01 Jan 2010
  • Publisher: Technická univerzita v Liberci
  • Country: Czech Republic
Globalization supported by information and communication technologies changes rules of the competitiveness and increases the significance of information, knowledge and networking of com- panies for the regional economies. The network cooperation resulted in the business-to-business electronic marketplaces. However, as the range as w ell as the number of companies operates via e-marketplaces, the need for efficient trust-building tools has emerged. In the case of globa- lization and huge networking factors, the large number of unknown companies is real problem, although this number can bring new competitive advantage through finding better and cheaper supplier or...
free text keywords: elektronické tržiště, budování důvěry, electronic marketplace, trust building
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50 references, page 1 of 4

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