Smart-маркетинговая парадигма развития интегрированных бизнес-коммуникаций компаний
Smart-маркетинговая парадигма развития интегрированных бизнес-коммуникаций компаний
В статье изложены теоретико-методические проблемы практики развития интегрированных бизнес-коммуникаций компаний и сформулированы ключевые концептуальные направления их модернизации. Обосновано методологическое конструирование smart-маркетинговой парадигмы развития интегрированных бизнес-коммуникаций компаний. Тhe article outlines the theoretical and methodological problems of the practice of developing integrated business communications of companies and formulates key conceptual directions for their modernization. The methodological design of the smart marketing paradigm for the development of integrated business communications of companies is substantiated.
бизнес-коммуникации, интеграция, взаимодействие, transformation, бизнес, interaction, synergy, integration, трансформация, smart marketing paradigm, стейкхолдеры, stakeholders, маркетинг, smart-маркетинговая парадигма, marketing, business communications, business, синергия
бизнес-коммуникации, интеграция, взаимодействие, transformation, бизнес, interaction, synergy, integration, трансформация, smart marketing paradigm, стейкхолдеры, stakeholders, маркетинг, smart-маркетинговая парадигма, marketing, business communications, business, синергия
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