Purchasing food to counteract Mafia in Italy

Article English CLOSED
Rivaroli, Sergio; Ruggeri, Arianna; Novi, Pietro; Spadoni, Roberta;
  • Related identifiers: doi: 10.1108/JSOCM-03-2017-0019
  • Subject: Social marketing, Consumer behaviour, Food activism, Mafia-type organisations, Political consumerism

Purpose The paper aims to investigate pro-social behaviour of Italian consumers during the decision-making process of buying food produced in lands confiscated from Mafia-type organisations. This is assumed as a form of buycotting, thus as an ethical purchasing choic... View more
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