Revisiting Consumers' Valuation for Local Versus Organic Food Using a Non-Hypothetical Choice Experiment: Does Personality Matter?

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Bazzani, Claudia; Caputo, Vincenzina; Nayga, Rodolfo M.; Canavari, Maurizio;
(2017)

We investigate consumer’s preferences and willingness to pay (WTP) for local and organic foods using a non-hypothetical choice experiment. Past studies observed that beliefs and attitudes affect consumers’ preferences local and organic productions claims. However, in ps... View more
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