• shareshare
  • link
  • cite
  • add
auto_awesome_motion View all 2 versions
Publication . 2022

The enablers and inhibitors of digital transformation within the microbusiness sector in Ireland

Shirish, Anuragini; O'Shanahan, John; Kumar, Anaya;
Published: 29 Jan 2022
Publisher: HAL CCSD
Country: France

Prix du meilleur second choix dans la catégorie recherche lors de la conférence UIIN.; International audience; To leverage the emerging potential of new technologies, digital transformation has been a clear priority for most large- and mid-sized organizations for over a decade now (Vial, 2019). However, COVID-19 pandemic has recently pushed several microbusinesses (MBs) to hurriedly initiate digital transformation (DT) efforts and keep their businesses afloat (Mandviwalla & Flanagan, 2021). MBs comprise a class of small and medium enterprise category (SMEs) that typically have fewer than 10 employees and lesser resources (OECD, 2021). They represent about 93 percent of all businesses in the Europe (European Commission, 2019). Their economic significance is also shown through ha survey which predicted that by 2024 small businesses through their DT efforts have the potential to add over 2.3 trillion USD to the global GDP, which would be key for the post pandemic economic recovery (CISCO, 2020). Prior research has shown that DT effectiveness varies significantly with firm size (Mandviwalla & Flanagan, 2021). Following these, the aim of our study is to examine to identify the enablers and inhibitors of digital transformation within the MB sector in Ireland.


Digital readiness, Microbusiness, Technology mindset, Growth mindset, Sustainable development, DIgital economy, Owner-manager, Digital transformation, [SHS]Humanities and Social Sciences, [INFO]Computer Science [cs]

Related Organizations