publication . Article . 2014

Consumer susceptibility to credit card misuse and indebtedness

Awanis, Sandra; Cui, Charles Chi;
Open Access English
  • Published: 01 May 2014
  • Country: United Kingdom
Purpose – Prior research suggests that payment mechanisms are imbued with cues that affect purchase evaluation and future spending behavior. Credit cards are distinguished from other payment mechanisms as they elicit greater willingness to spend, prompt weaker recollections of past credit expenses and overvaluation of available funds – a phenomena the authors call as “credit card effect.” Little is known about the individuals’ differential exposure to the credit card effect. The purpose of this paper is to present a new concept and measure of susceptibility to the credit card misuse and indebtedness (SC...
free text keywords: Debt, Measurement scale, Consumer vulnerability, Credit card, Susceptibility
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