Consumer susceptibility to credit card misuse and indebtedness

Article English OPEN
Awanis, Sandra; Cui, Charles Chi;
(2014)
  • Publisher: Emerald Group Publishing Ltd.
  • Related identifiers: doi: 10.1108/APJML-09-2013-0110
  • Subject: Debt, Measurement scale, Consumer vulnerability, Credit card, Susceptibility

Purpose – Prior research suggests that payment mechanisms are imbued with cues that affect purchase evaluation and future spending behavior. Credit cards are distinguished from other payment mechanisms as they elicit greater willingness to spend, promp... View more
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