The emergence of business model for digital innovation projects without predetermined usage and market potential

Contribution for newspaper or weekly magazine English OPEN
Antonopoulou, Katerina; Nandhakumar, Joe; Begkos, Christos;
(2017)

In this paper we explore the emergence of business model for digital innovation projects without predetermined usage and uncertain market potential. We studied a firm, which was producing and launching digital platforms for managing organizational operations. Drawing on... View more
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