Improving Supplier Performance in New Product Development: The Role of Supplier Development

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Potter, Antony ; Lawson, Benn ; Krause, Dan (2015)
  • Related identifiers: doi: 10.1111/jpim.12231
  • Subject: supplier development | new product development | buyer-supplier relationships | survey research

Suppliers play an increasingly central role in helping firms achieve their new product development (NPD) goals. Although much attention has focused on managing the buyer-supplier interface, we know little about how firms can enhance a supplier’s ability to contribute ... View more
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