publication . Article . 2003

Strategy, accountability, e‐commerce and the consumer

Ruth Murphy; Margaret Bruce;
Open Access English
  • Published: 01 Jan 2003
  • Country: New Zealand
Abstract
Whilst increasing numbers of firms have launched themselves on the Internet, evidence suggests that they are doing this without any consideration of the strategic implications of developing, implementing or running a Web site. Adopting a strategic perspective, the aim of this paper is to critically examine the potential growth opportunities of on‐line retailers together with identification of consumer value a Web site may offer. In being accountable to their shareholders, these firms’ efforts must make a profit. For those wishing to recoup their investments in a short time frame, it seems that putting funds into e‐commerce firms is not recommended. Rather e‐comm...
Subjects
free text keywords: General Business, Management and Accounting, General Economics, Econometrics and Finance, Organizational Behavior and Human Resource Management, The Internet, business.industry, business, Marketing, Accounting, E-commerce, Web site, Accountability, Economics, Shareholder, Time frame
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publication . Article . 2003

Strategy, accountability, e‐commerce and the consumer

Ruth Murphy; Margaret Bruce;