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Article . 2023
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Игровой контент в медиапотреблении "учащейся молодежи": результаты опроса

descriptionPublicationkeyboard_double_arrow_right Article 01 Jan 2023 Russian

Игровой контент в медиапотреблении "учащейся молодежи": результаты опроса

Abstract

Представлены результаты глубинных интервью и опроса, проведенных среди учащихся вузов Москвы. Вопросы выявляли медиапрактики потребления «цифровой учащейся молодежью» игрового журналистского контента. Описаны причины, побуждающие студентов потреблять / не потреблять игровой контент. Особое внимание уделяется влиянию игрового формата на внимание и вовлеченность аудитории, а также формированию лояльности к медиаорганизациям, создающим игровой контент. Определяется место в развитии игровых форматов брендов крупных компаний.

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Keywords

медиапотребление, инфотейнмент, учащаяся молодежь, игровой контент, геймификация

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    popularity
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    influence
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Green