Nike's "Find Your Greatness Campaign" a Discourse Analysis

Bachelor thesis English OPEN
Maržić, Dea;
(2016)
  • Publisher: University of Rijeka. Faculty of Humanities and Social Sciences. Department of English Language and Literature.
  • Subject: discourse analysis | Nike | advertising campaign | HUMANISTIČKE ZNANOSTI. Filologija. | HUMANISTIC SCIENCES. Philology.

The purpose of this B.A. thesis is the discourse analysis of Nikes Find Your Greatness advertising campaign, released at the time of the 2012 Olympics in London. The analysis is preceded by a brief overview of important theories, findings and terminology in the fields o... View more
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