publication . Article . 2016

a conceptual framework on the role of creativity in sustaining continuous innovation in new product development

Bélanger, Souni; Veilleux, Sophie; Tremblay, Maripier;
Open Access
  • Published: 03 Sep 2016 Journal: International Journal of Product Development, volume 21, page 190 (issn: 1477-9056, eissn: 1741-8178, Copyright policy)
  • Publisher: Inderscience Publishers
  • Country: France
If creativity and innovation are viewed as assets in any business, they represent for some a key survival factor imposed by their industry on a daily basis. In such a context of continuous innovation, the pace of innovation is accelerated. This article focuses on how creativity helps sustain continuous innovation in new product development. We develop a conceptual framework that highlights the key factors that lead to continuous new product development: information management, project management, and the integration of the two distinct processes of creativity and innovation. Using the context of the video game industry, we then show how this framework can clarif...
free text keywords: Knowledge management, business.industry, business, Conceptual framework, Creativity, media_common.quotation_subject, media_common, Project management, Engineering, Product innovation, Systems engineering, New product development, Pace of innovation, Information management, Innovation management, Innovation, Creativity factors, Creativity mechanisms, Organizational practices, New product creativity, Continuous innovation, Video game industry, Jeux vidéo -- Industrie, Jeux vidéo -- Conception, Développeurs de jeux vidéo, Créativité en technologie, Création (Arts), Produits nouveaux, Conception de produit
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