publication . Article . 2012

Sensory Regimes in TV Marketing:Boardwalk Empire’s Chromatic Enhancement and Digital Aesthetics

Picarelli, Enrica;
Open Access English
  • Published: 01 Jan 2012
  • Country: Germany
Abstract
Providing a contribution to the growing research on the aesthetics of televisual promotion, this paper offers an empirical investigation of the multisensory appeal of HBO’s marketing of Boardwalk Empire, taking it as an example of a hyperaesthetics strategy of audience capture. To this end, the paper looks at the trailers for the show’s first season, as well as to its titles sequence and character posters, arguing that their chromatic enhancement, obtained in colour grading, invites a sensorial response, also contributing to confer a distinctive identity to its channel. In this light, hyperaesthetics is taken to stand for both an innovative approach to digital d...
Subjects
free text keywords: /dk/atira/pure/core/keywords/cultural_studies, Cultural studies, /dk/atira/pure/core/keywords/557539625, Media and communication studies, /dk/atira/pure/core/keywords/559393733, Science of art
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