Sensory Regimes in TV Marketing:Boardwalk Empire’s Chromatic Enhancement and Digital Aesthetics

Article English OPEN
Picarelli, Enrica;
(2012)
  • Journal: issn: 1444-3775
  • Publisher copyright policies & self-archiving
  • Subject: /dk/atira/pure/core/keywords/cultural_studies | Cultural studies | /dk/atira/pure/core/keywords/557539625 | Media and communication studies | /dk/atira/pure/core/keywords/559393733 | Science of art

Providing a contribution to the growing research on the aesthetics of televisual promotion, this paper offers an empirical investigation of the multisensory appeal of HBO’s marketing of Boardwalk Empire, taking it as an example of a hyperaesthetics strategy of audience ... View more
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