publication . Doctoral thesis . 2012

Marketing implications of self-service technologies amongst online banking customers

Open Access
  • Published: 04 Jun 2012
  • Country: South Africa
M. Comm. The overall goal of this short dissertation is the investigation of self-service technologies with reference to online banking. As the issue of security is one of the main factors to adoption of self-service technologies, it will be the main focus of the study. The focus of the investigation concerns the security perceptions of consumers with regard to selfservice technologies and online banking, and thus determine a framework that groups consumers based on these security perceptions. Included in the study is the profile of consumers who use self-service technologies and online banking, the investigation into the risk dimensions (financial, privacy, tim...
free text keywords: Online banking, Self-service technologies, Online banking security
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