An integrated marketing approach for a medium-sized South African airline in a deregulated market
- Subject: Airlines - South Africa - Marketing
M.Comm.
The overall goal of this study is to provide a medium-sized South African airline with the theoretical framework and necessary research and analyses, in developing an integrated marketing approach in a deregulated environment. The objectives of the study are ... View more
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- University of Johannesburg Institutional Repository via University of Johannesburg Institutional Repository (Doctoral thesis, 2012)