publication . Doctoral thesis . 2012

South African motorsport : a business perspective of the investment opportunity

Open Access
  • Published: 13 Aug 2012
  • Country: South Africa
Abstract
M.Comm. Millions of people around the world watch motor racing on television, and millions of people journey to race circuits to experience personally the excitement and glamour [Howard, 1992: 81]. The ear-splitting noise, the smell of the fuel, the gleaming cars and the drivers - modem-day knights in armour, who do battle at unbelievable speeds. And behind every driver are sponsors, managers, engineers, mechanics and a whole team of professionals. Since cars were invented more than a century ago, men have felt an impulse to race them, while manufacturers have used the sport to prove the superiority of their vehicles.
Subjects
free text keywords: Motorsports -- South Africa, Sports sponsorship -- South Africa
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