Marketing strategies in higher education with specific reference to public and private educational institutions within Gauteng, South Africa

Doctoral thesis OPEN
(2012)
  • Subject: Higher education - Marketing | Universities and colleges - Marketing

M.B.A. The researcher proposes that there are similarities as well as differences between the private and public institutions. Is it true that the results regarding achievements and quality are better with private education institutions than with public institutions, with much more difficulties facing private education than public education? What are the fundamental differences and similarities between the private and public Higher Educational institutions that lead to their marketing strategies?
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