publication . Doctoral thesis . 2012

The perception of top communicators of senior management's expectations of excellent communication in South African organisations

Open Access
  • Published: 27 Feb 2012
  • Country: South Africa
M.A. Communication departments may have the core knowledge to practise excellent communication, but senior management must also share a common understanding of the role and function of communication and communication managers in an organisation for communication to be excellent. The need for this study originated from the perception that the top communicator is often not at the table when strategic decisions are made. Yet, public relations specialists often have expertise that can contribute to organisational decision-making. They can, amongst others, facilitate dialogue between key publics and members of senior management in order to enhance understanding of th...
free text keywords: Communication in management, Executives' attitudes
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