Store managers’ perception of the new Walmart/Massmart price promotion strategy

Doctoral thesis OPEN
  • Subject: Sales promotion - Prices - South Africa | Consumer goods - Purchasing - South Africa | Walmart | Massmart | Game Stores | Consumer goods - Prices - South Africa
    acm: TheoryofComputation_GENERAL | TheoryofComputation_MISCELLANEOUS

M.Com. Hi-Lo price promotions are engraved in the South African fast moving consumer goods (FMCG) sector where price cuts and pricing specials are used to draw consumer traffic into stores. Massmart, in particular, Game stores are known for price cuts in the way they promote hence the arrival of Walmart present a dilemma for Games stores because Walmart is known for its everyday low pricing strategy (EDLP) compared to Hi-Lo price promotions which are popular in Game stores...
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