publication . Doctoral thesis . 2012

The proposed short term marketing strategy for Audi South Africa focusing on distribution and after sales

Open Access
  • Published: 13 Aug 2012
  • Country: South Africa
Abstract
M.B.A. The motor industry in South Africa, (SA), is experiencing a period of turmoil that will result in its complete restructure. The globalisation of the industry and the involvement of government with the Motor Industry Development Programme, (MIDP), is forcing the development of strategies that are formulated to equip the local manufacturers to become globally competitive. The MIDP has had a major influence on the development of the industry since 1994, as it has allowed the entrance of new competitors into SA due to the gradual reduction in import tariffs. It also proposes to stimulate the export potential within the industry of vehicles and components by o...
Subjects
free text keywords: Automobile industry and trade, Customer service, Audi South Africa
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