Strategic implication of a segmentation and positioning model for the South African gold narrow reef mining market.

Doctoral thesis OPEN
  • Subject: Gold mines and mining - South Africa | Marketing | Market segmentation

M.Comm. Many variables exist that influence buyer behaviour in the narrow reef gold mining market. Since some variables are real but subjective in nature, such as the opinion and charisma of mine managers or influential individuals, it is difficult to quantify and an... View more
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