Low-budget advertising campaigns: CONCEPT AND TECHNOLOGY

Article English OPEN
Makarova, E. O.; Ababiy, Nataliya Sergeevna; Макарова, Е. О.; Абабий, Наталья Сергеевна;
(2013)
  • Publisher: Томский политехнический университет
  • Subject: low-budget advertising | low budget advertising campaign | the competitive environment | the effectiveness of advertising | marketing and promotion

In the world we just need to do the concept of advertising and advertising strategy correctly, in other words, to plain the marketing campaign. Well-planned advertising campaign is not always expensive. The analog of the big-budget advertising campaign is a low-budget. ... View more
Share - Bookmark