The influence of entrepreneurial orientation and family business’s resources and capabilities on marketing performances

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Charupongsopon, Wittaya; Puriwat, Wilert;
(2017)
  • Publisher: University of Piraeus. International Strategic Management Association
  • Subject: Entrepreneurship -- Case studies | Family-owned business enterprises -- Case studies | Marketing research -- Case studies

This paper uses data from the Successful Transgenerational Entrepreneurship Practices Project (STEP Project) to investigate the influence of entrepreneurial orientation (EO) and family business’s resources and capabilities towards marketing performance. Previous researc... View more
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